Privacy policy


Effective Date: 15th September 2026

VELMÉ Jewelry (“Company,” “we,” “us,” or “our”) operates this website and online store, including all related features, content, products, and services (collectively, the “Services”).

We value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, purchase our products, communicate with us, or otherwise use our Services.

This Privacy Policy is intended to apply to customers and visitors in India, the United States, and other countries where we offer our Services, subject to applicable local privacy laws.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires your consent for a particular use of your personal information, we will obtain such consent as required.

1. Information We Collect

When you interact with our Services, we may collect personal information that you provide directly to us, information generated automatically when you use our website, and information received from service providers or other sources.

Depending on how you interact with us, this may include:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order and purchase information
  • Payment and transaction information
  • Customer service communications
  • Account information, where applicable
  • Information you provide when contacting us through email, WhatsApp, social media, or other communication channels
  • IP address
  • Browser and device information
  • Website activity and interaction information
  • Cookies and similar tracking information
  • Information relating to your preferences and interactions with our Services

Payment information may be processed directly by our payment service providers. We generally do not store complete payment card information on our own systems.

We do not intentionally collect sensitive personal information unless it is necessary, lawful, and appropriately handled for a specific purpose.

2. How We Use Personal Information

We may use personal information for purposes including:

  • Processing and fulfilling orders
  • Processing payments
  • Arranging shipping and delivery
  • Handling returns, refunds, and exchanges
  • Providing customer support
  • Responding to questions and requests
  • Sending order confirmations, shipping updates, and other transactional communications
  • Managing customer accounts, where applicable
  • Improving our products, website, and Services
  • Personalizing your shopping experience
  • Understanding website usage and customer preferences
  • Sending promotional communications where permitted and, where required, with your consent
  • Detecting and preventing fraud, abuse, unauthorized transactions, and other security issues
  • Protecting our business, customers, website, and legal rights
  • Complying with applicable laws, regulations, legal proceedings, and lawful government requests

We will not use your personal information for purposes materially inconsistent with those described in this Privacy Policy unless permitted or required by applicable law.

3. Disclosure of Personal Information

We may disclose personal information to trusted third parties and service providers that help us operate our business and provide our Services.

These may include:

  • E-commerce and website hosting providers
  • Payment processors and payment gateways
  • Shipping and logistics providers
  • Customer support providers
  • Email and communication service providers
  • Analytics and technology providers
  • Marketing and advertising service providers, where applicable
  • Fraud prevention and security providers
  • Professional advisors, such as legal, accounting, or financial advisors
  • Government authorities or law enforcement where legally required

These third parties may access personal information only as reasonably necessary to provide their services or fulfill legitimate business purposes.

We do not sell your personal information for money.

Where applicable law treats certain disclosures for advertising or cross-context behavioral advertising as a “sale” or “sharing” of personal information, your applicable rights regarding those activities will be respected.

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, analytics tools, and similar technologies to:

  • Keep the website functioning properly
  • Remember preferences
  • Understand how visitors use our website
  • Measure website performance
  • Improve our Services
  • Provide relevant advertising or marketing, where applicable

You may be able to control or disable certain cookies through your browser or device settings.

Please note that disabling certain cookies may affect the functionality or availability of some features of our website.

Where applicable law requires consent for certain non-essential cookies or tracking technologies, we will provide appropriate choices.

5. Data Security

We maintain reasonable technical, administrative, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Because no electronic transmission or storage system can be guaranteed to be completely secure, we cannot guarantee absolute security of your information.

We also expect service providers who process personal information on our behalf to maintain appropriate safeguards.

6. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our Services
  • Complete transactions
  • Maintain business and transaction records
  • Comply with legal, tax, accounting, and regulatory obligations
  • Resolve disputes
  • Prevent fraud or misuse
  • Enforce our agreements
  • Protect our legal rights

When personal information is no longer reasonably required, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable law.

7. International Data Transfers

VELMÉ Jewelry is based in India and serves customers in multiple locations, including the United States.

Our website and service providers may process or store personal information in countries other than the country in which you reside.

For example, because our online store is hosted on Shopify, information relating to your use of our Services and transactions may be processed through Shopify and its service providers in jurisdictions outside India.

Where required by applicable law, we will take appropriate steps and safeguards for international transfers of personal information.

By using our Services, you acknowledge that your information may be processed in jurisdictions outside your country of residence, subject to applicable legal requirements.

8. Your Privacy Rights

Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information, subject to applicable exceptions
  • Withdraw consent where processing is based on consent
  • Opt out of certain marketing communications
  • Object to or restrict certain processing where applicable
  • Request information about how your personal information is collected, used, and disclosed
  • Exercise additional rights provided by applicable local privacy laws

To exercise your rights, please contact us using the information provided in the Contact Us section below.

We may need to verify your identity before processing certain requests. This is intended to protect your personal information and prevent unauthorized requests.

Certain requests may be subject to legal or contractual limitations.

9. USA Privacy Rights

If you are a resident of the United States, you may have additional privacy rights under applicable federal or state laws.

Depending on your state of residence and whether those laws apply to VELMÉ Jewelry, these rights may include rights to:

  • Know what categories of personal information we collect and how we use or disclose it
  • Request access to certain personal information
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to applicable exceptions
  • Opt out of certain sales or sharing of personal information
  • Opt out of certain targeted or interest-based advertising
  • Limit certain uses of sensitive personal information where applicable
  • Receive equal treatment for exercising applicable privacy rights

For example, California privacy law provides qualifying California residents with rights that can include access, deletion, correction, and opting out of the sale or sharing of personal information.

VELMÉ Jewelry does not sell personal information for monetary consideration.

If we engage in activities that are considered “sale” or “sharing” under an applicable state privacy law, we will provide the rights and opt-out mechanisms required by that law.

To submit a privacy request, contact us at:

Email: ceo@velme.co

We may verify your identity before fulfilling certain requests.

Where applicable law provides specific response periods or procedures for privacy requests, we will comply with those requirements.

10. California Privacy Notice

If applicable California privacy law applies to you, you may have additional rights regarding your personal information.

These may include the right to:

  • Know the categories of personal information collected about you
  • Know the purposes for which your personal information is used
  • Know the categories of sources from which personal information is collected
  • Know the categories of third parties with whom personal information is disclosed
  • Request access to or deletion of certain personal information
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of personal information, where applicable
  • Limit certain uses or disclosures of sensitive personal information, where applicable
  • Not be discriminated against for exercising applicable privacy rights

California law also requires certain covered businesses to provide appropriate notices at or before the point at which personal information is collected.

If you are a California resident and believe you have a privacy request or concern, please contact:

Email: ceo@velme.co

We will process qualifying requests in accordance with applicable California law.

11. Marketing Communications

Where permitted by applicable law, we may send you promotional emails, messages, or other marketing communications about our products, launches, offers, or other updates.

You may unsubscribe from promotional emails by using the unsubscribe link included in the communication or by contacting us.

Even if you opt out of marketing communications, we may still send you necessary transactional or service-related communications, such as order confirmations, shipping updates, refund information, or responses to your inquiries.

12. Children's Privacy

Our Services are intended for individuals 18 years of age or older.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

13. Third-Party Websites and Services

Our Services may contain links to third-party websites, social media platforms, payment providers, or other services.

We are not responsible for the privacy practices, content, or security of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, Services, or applicable legal requirements.

When we make changes, we will post the updated Privacy Policy on this page and update the Effective Date.

Where required by law, we will provide additional notice or obtain consent for material changes.

15. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

VELMÉ Jewelry

WhatsApp Business: +91 8448781947
Email: ceo@velme.co

Registered/Business Address:
D1/364, Street No. 08,
Harsh Vihar, Mandoli,
Delhi – 110093, India